India doesn’t have a social media problem but mindset problem

There is an account on Twitter called TrueIndology that is quite popular among the NLW folks (non-Left Wing; they prefer to call themselves Right Wing, but I don’t think they know what that really is. For more see here). This anonymous handle is known to counter the propaganda, especially the anti-Hindu messaging, of the Leftists on the platform using information from published literature. Naturally, the establishment and their media proxies constantly report this person for fake news. The Silicon Valley Leftists happily oblige their Indian comrades and suspend the handle which is restored after some time, or TrueIndology opens a new account, and the cycle starts over again. A side show usually accompanies this suspension-restoration cycle; that of TrueIndology’s fans lamenting Twitter’s leftist bias and wishing for an alternative platform where their superstar can go about his activities in peace.

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What they seem to have not figured out in all these years of complaining about the political agenda of Silicon Valley big tech, however, is an alternative, unbiased platform of their liking. It is not as if there were no options that could have been nurtured to rival the establishment social media platforms. But the preferred option seems to be to sit around complaining about Twitter’s bias, on Twitter.

For a long time now, it is established beyond any doubt that the Big Tech has a political agenda and they use the platforms to shape the public opinion in a particular direction, promoting certain view-points while censoring the others. None of the tech companies, whether Twitter or Facebook or Google (and YouTube) or Apple are exempt from this trend. If by any chance a company deviates from this trend, their woke employees ensure that necessary “corrections” are made. And as private business entities these companies are free to set their terms of use as they choose, as long as that doesn’t violate any law. What’s relevant is to ask what are consumers who are distressed by this sort of bias going to do about it. Are they going to just sit around complaining and whining or are they going to solve the problem?

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In a free market, the only way to force a business to pay attention to its customers is by disrupting it’s monopoly and creating competition. If you don’t like the service a business provides, move to an alternative one. I have often observed a certain type of attitude among Indians, with frustration. Let’s say there is a private establishment that provides quality service to address a need among consumers by creating its own niche and through its own processes. It acquires popularity and reaches a certain level of penetration in the public. Then the same people who enjoyed and appreciated the services start complaining and demand the government to implement price caps and other sundry regulations that will not only stop the business from growing but even put it’s existence in doubt. If there was something lacking in the service provided by the business or if someone thinks the same quality of service could be provided at a lower cost or more effectively, instead of creating an alternative competitor, our basic, and only, instinct is to demand that the established business model be bent to suit our demands. This is how we have scared away anyone and everyone who wants to invest their money or effort or ideas in our country. And then we sit around moping about how countries like Israel or China or South Korea, that became independent around the same time as India, have marched far ahead of us.

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This is exactly what’s been happening in social media space too. Instead of figuring out alternatives to the politically biased big tech, people want them to change or that government intervene to regulate or even ban them. There are several other platforms, some of them even developed by Indian developers, that can be supported. Some platforms like IndiToot or Gutrgoo were shutdown for lack of adoption by the consumers. These were not in any way inferior to platforms like Twitter or Facebook but were defeated by our herd-like attitude of loving everything imported and treating anything home-grown like shit. And here we are crying that Twitter is not fair.

There are still some options left and before they too are dead, I plead you dear reader, at least try them out and explore if they are worth your time and bandwidth.

There is the Koo app which was one of the winners in the digital India Aatma Nirbhar Bharat Innovate Challenge conducted by Government of India. It is almost like Twitter but in Indian languages like Hindi, Tamil, Telugu and Kannada.

The Elyments app was launched with the inspiration from spiritual guru Sri Sri Ravi Shankar by his disciples and aspires to be an alternative to Facebook.

Opined is a platform for sharing opinions in the form of short messages, long form articles, polls, etc.

Wylo app is focused on sharing information through short texts, pictures, articles, polls etc on different areas of interest like sports, fitness, politics, food, etc.

These are only a few Indian platforms that I had tried out. There might be others offering similar or different or better features. If you know any such, let me know in the comments below; I’ll add them to the list.

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